Product Shots
a) What is the feeling you wanted your gum
package to portray? How did you achieve this?
I wanted the gum packet to portray a mysterious and flirty feeling and i achieved this by using a black background and choosing bright appealing colours to portray the flirtiness.
b) Who are you targeting your gum to? How did
you achieve this?
My gum is targeted towards teen girls. I achived this by making the design girly and using colours that appeal to girls. Also I used floral designs to give it a more feminine appeal.
c) What area in your design did you use Photoshop?
I made the background in photoshop and text in illustrator.
d) More marks are given to designs that are custom created and not just taken from free vectors or free stock photography. What part of your gum
package did you custom design?
I made the background by myself combining brushes on photoshop and used the burn and dodge tool, to make things stand out more, like the bubbles.





